about

my story

6+ years in design, now extending that foundation into physical spaces and culture. As a creative strategist and talent manager, I work across fashion, brand, and culture building partnerships and producing experiences with one goal: making something that actually means something to people.

design process

I started in digital design, branding, and visual identity, then found my way into UX designing mobile experiences for the world's largest e-commerce platform.

after moving to nYC, i gained inspiration being surrounded by fashion, art, and culture, pushing me to think beyond the screen and start designing experiences people could actually live in.

experience

I approach every client project with the same holistic strategic design process: starting with research, understanding the customer problem space, finding opportunities and gaps, then building toward something that actually works.

Strategy first, execution always.